I often get asked " What determines if a business will be successful or not? Is it choosing the right target market or niche? Being good at negotiations? or Consistent effective marketing?
All of those are important for sure, but those alone won't lead to a successful business.
Instead there is one internal factor that will predict a business's success.
Want to know what it is?
Ask any successful business owner and they will tell you at some point they made a committed decision to build a successful company. They put a stake in the ground and declared this is what I am doing and there is no turning back.
That is why the first step in our coaching program is commitment!!!
Do you know where the word decision comes from?
The Latin root is decidere, which means to cut off from. So if you make a true decision to succeed as a owner, it means that you are cutting off all other possibilities except for success.
Perhaps one of the best examples of this is when Spanish conquistador Hernan Cortes made the decision to “burn the boats” after he and his men landed on the shores of the Yucatan Peninsula.
Most would consider this an insane decision, because if Cortes and his men were on the verge of defeat, there wouldn’t be an exit strategy.
Cortes viewed it differently. The command to burn the boats meant that either they would emerge victorious or they would all die.
As we now know today, Cortes’ bold decision worked out and he became the first man in 600 years to successfully conquer Mexico.
So let me ask you, how committed are you to your business success?
Have you made an unwavering decision that you’re going to do this thing and there’s no turning back?
Are you demonstrating your commitment with action?
Are you truly investing the time, energy and resources required to build the business you desire?
If YES – Congratulations! I’d love to hear about your commitment below.
If NO – Is it time for you to get commitment? Post your thoughts and questions below and I’ll personally reply.
Remember, there’s a big difference between wanting to have a successful business and making an unwavering commitment, having your actions match your decision and doing whatever “burning the boats” looks like for you so that there is no turning back.
Here’s to making and keeping the commitments that deliver the outcomes you truly desire.
If you’re not yet ready to make a committed decision, be okay with that. Don’t beat yourself up. Instead know it’s something you can move towards so that when the timing is right you can “burn the boats” and have 100% commitment.